Fidelity Bank opens 9 new branches

  • Thursday, December 18, 2008 - By Sun News Publishing
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Fidelity Bank has moved closer to its fast growing customer base with the addition of 9 new offices to its service network. Cited in strategic locations across the country, the new offices are part of the 50 branches the bank earmarked for completion and subsequent activation this year.

The new offices are located in Yenagoa, the Bayelsa State capital, Lokoja in Kogi State, Uromi and Auchi in Edo State, Bauchi, Bauchi State, Gusau the Zamfara State capital, Mushin and Akoka in Lagos State and Abeokuta the Ogun State capital.

With the coming on stream of the new offices, Fidelity Bank is rapidly moving towards the achievement of a strategic spread that ensures a more effective coverage of the country thereby making its superior services available to discerning customers in far flung places.
Fidelity’s aggressive expansion drive stems from the overall vision of the bank to be the number one service provider in every market it plays and every financial product it offers.
The Managing Director and Chief Executive Officer of the bank, Mr. Reginald Ihejiahi, explained that the new offices are a fulfillment of the promise made to shareholders as well as a strategic move to create a service-centered culture in the banking industry.

Mr. Ihejiahi further observed that Fidelity Bank had grown into a bigger institution in asset and liquidity and can no longer be confined to a little corner of the globe. According to him, the bank’s robust growth has placed it in a comfortable position to explore the potentials of distant markets with properly designed solutions.

“Our new retail outlets are designed to meet specific customer needs. In doing that, we are fully aware that the needs of our customers vary according to geography. The financial needs of a customer in Lagos or Abuja may not be the same with the needs of a customer in Gusau or Uromi. We have different solutions for all our customers”, Mr. Ihejiahi said.

A remarkable trait that runs through Fidelity’s new branch offices is the close attention paid to the customer’s ease and comfort as well as the deployment of cutting edge technology. Each branch is equipped with a functional automated teller machine (ATM) that offers other ancillary services apart from the regular dispensing of cash on a 24 hour basis.

It would be recalled that Fidelity put up a robust performance in the last fiscal year with a sharp positive rise in all indices of growth, thereby earning an enviable spot among Nigeria’s top ten most capitalized banks.

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